We’ve heard it before, “My fault, force of habit” or “I don’t think about it, it’s habit”, right? But what does those statements really mean? Actions that we perform in our daily lives are based on our habits, not conscious decision making, such as what we do in the morning – brushing our teeth, washing our face, etc. As a matter of fact, a study done in 2006 at Duke, showed that 40% of our daily actions are due to habits!